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The Google Analytics for Marketers Seminar is a live and interactive event. Mercer will teach you how to track, measure, and analyze your marketing efforts.
Here’s what you’ll discover each day…
Day 1: WHO: You’ll gain a deep understanding of who your audience is by exploring demographics, interests, devices, browser types, and more.
Day 2: WHERE: You’ll be able to track where your prospects and customers come from and how to track all of your marketing efforts. You’ll learn how to create custom UTM tracking links, understand Google Search Console reports, and use secondary dimensional data to get a deeper understanding of your traffic.
Day 3: WHAT: You’ll discover how to determine what actions your prospects and customers are taking. You’ll be able to create landing page reports, track events, do segmentation, and analyze visit time, exits, and bounce rates.
Day 4: HOW: On this day you’ll understand how to properly set your goals—the key to everything! You’ll also learn how to interpret the results of your prospect and customer actions. You’ll learn to see your goal achievements, eCommerce sales, and understand the difference between standard vs. enhanced eCommerce reports.
Day 5: WHY: On your final day, you’ll discover how to discern why your marketing is or is not working with custom reporting. You’ll also learn to dig deep into source, medium, and campaign analysis.